The Invisible Angle
Every market has an angle nobody is looking at yet.
The applied AI studio of Dragan Kovačević. I find overlooked opportunities, architect the solution and build working products with AI, from the first idea to measurable impact.
The real sky over Belgrade, computed live
An angle is a relationship, not a thing.
You cannot touch an angle. It exists only where two lines meet, yet it decides the shape of everything built upon it. Opportunities behave the same way: they live between a technology and a habit, a need and an offer. My work is to find that space and give it form.
Look between the lines
The most valuable insight is rarely new data. It is a new angle on what everyone already sees.
Build to learn, fast
AI lets an idea become a working product in days, not quarters. A prototype answers questions a plan cannot.
Test it like an investor
Every venture is stress-tested from the investor's chair and reworked until it holds, before it ever reaches yours.
Two ways to work together.
Some partners want to run a business that is already designed and built. Others want AI applied to the business they already run. The studio serves both.
For investors and operators
Take the lead on a ready venture.
I author and build ventures with AI, then entrust each one to an operator who takes majority ownership and runs it. I remain its author, a minority shareholder and its creative director, so the vision stays intact while you scale it.
- Designed, built and documentedYou begin with a working product, not a slide deck.
- Offered in pairsOne venture quick to launch, one deeper and slower to mature.
- Shared upsideOwnership terms are agreed per venture and shared on request.
For companies
Bring applied AI into your business.
From a single workflow to a complete platform, I design the solution around your real constraints and deliver something your team can use.
- AI solution architectureWhich problems AI should solve, how, and with which tools.
- Working prototypesA tested, usable first version instead of a long specification.
- Venture and product strategyPositioning, business model and launch plan for new lines of business.
- Investor-grade reviewAn independent stress test of your project before you pitch it.
The venture register.
Every venture is listed by its code alone. Names, products and documentation are shared with serious partners under a non-disclosure agreement.
- 001Pre-launch
Commerce and retail
A new way for brands to reach their customers online. The studio's flagship, run by the founder and not available for transfer.
- 002Working product
Leadership and governance
A subscription product that supports how company leaders make decisions.
- 003Concept and plan
Finance and investment
A transparency service for private investors in a regional market.
- 004First product live
Entertainment
A family of interactive products built for a sponsor brand.
- 005Concept
Corporate engagement
A business-to-business format that brings companies together around a shared event.
- 006Working product
Education
A free learning product financed by a sponsor.
- 007Working product
Health and wellbeing
A light, daily-use wellbeing tool for office workers.
- 008Concept
Consumer services
A pay-per-use consumer service for a regional language market.
- 009In development
Media and language
A language technology product for media content.
- 010In production
Publishing
A multilingual content operation at catalogue scale.
The register grows with each new venture. If one of them matches your market, write and mention its code.
The Invisible Angle
How to recognise a market before it has a name
The book behind the studio. Eleven principles for spotting the opportunities that sit in plain sight, tested against companies that saw them early and those that missed them.
Written by Dragan Kovačević under the pen name Charles M. Smith.
ForthcomingAsk to be notified
Start with a single letter.
Tell me about the venture you want to run or the problem you want solved. A few sentences are enough to begin.